Over the last 2 years I provided Athletic DNA with color consultation to help create color palettes for their upcoming tennis wear.
ADNA's focus is on young, intense and dedicated athletes and their aim is to create tennis wear that engages this audience. With this in mind, ADNA was looking to update older sublimation designs on their tennis wear to a more youthful, edgy style.
Using a tattoo created by one of ADNA's subcontracted artists, I proposed the artwork shown here, which formed the basis for Spring and Summer 2015 fabric sublimation designs for both young men's and young women's tennis wear.
I also tutored the lead garment designer on pulling colors together and creating layered sublimation designs so that in future she will be the lead sublimation designer and eliminate the need to hire out-of-house.
The following is a sampling of the finalized color palette as well as some of the tennis wear fabric sublimation designs I created.